In 2011 Hanover Industry Fair, the German government introduced the idea of “Industry 4.0”. The concept was to achieve a standard of automation, digitalization and intelligentization in industry manufacture process. This model, in some level, is similar to PEGA D&E’s ODM structure; when the designers are part of the manufacture’s resource, it is easy to pin point the “demand”, regulate accordingly to the “manufacture”, and create intelligently to the customer’s “necessity”.
Allow us to show you an example. All-In-One computers come in different screen sizes; you can find monitors from 19 inches all the way to 27 inches. The decision of the sizes is made according to operating environments, different communities, and market segments. This means manufactures have to start a brand new project from scratch and design a new structure for each sizes, every time. If by Industry 4.0, we can find a solution to the automation of this process, we can save countless hours of structuring time, designing resources, and greatly reduce the cost; which, at the end, is a benefit to consumers.
Before we jump straight into the designing process of the next AIO, why don’t we take a brief moment and think… What can we do to differentiate our product? What can we do to increase the value of our design? What else is there to do aside from sliming again the super slim screen, giving the beautiful appearance yet another make over, or shrinking boarders by another 0.1mm?
In 2013, PEGA D&E made that leap and raised an interesting new concept for AIOs. Traditionally, an AIO is designed as a one piece product where each size requires a complete unique redesign. What PEGA D&E did instead was deconstructing the AIO into 3 basic structures, the screen, the bearing and the system.
Instead of going through a system redesign process every time, PEGA D&E tried a universal approach on the skeleton which holds the basic components and electric boards; by doing this, it is easier to test and maintain the quality of the processors, the rams, the hard drive etc… The outcome, it increases the efficiency of quality control, it assures the steadiness of the system, it reduces the design and research period, and ultimately, the products hits the market in a more timely manner thus decreasing the overall cost.
Once the system is in place, we then implement the screen for different operating environment and market segments. Consumers are open to a high level of options, and that, is a brand advantage which no one else ever provided in an AIO. The proposal of Modular AIOs was a great success and it led us to a few different collaborations; although in the end this project wasn’t mass produced due to strategy placements, we still proved the worth of its concept. You may notice some similar ideas in the recent market, which once again proves the power of combining designing into manufacturing.