The TAIPEI WORLD DESIGN EXPO '11 focuses on promoting the creativities and visions of cross-platform interventions naming the main theme "Design at the Edges". Taipei City is one of the major cities where these clashes happen. At Expo '11, the Taipei Pavilion uses the title "Taipei –Design for Living" to introduce the city image. With more and more recognition of the beautiful Taipei, Taipei City is aiming to bid for the title of 2016 World Design Capital.
Appointed by the Taipei City Government, PEGA D&E was invited to manage the overall visual design, and execution of the 990 square meter Taipei Pavilion. The general design of Taipei Pavilion uses line and stripes instead of blocks of colors; the lightening design illustrates how young and energetic Taipei City is. The theme color of the Pavilion focuses on two colors, viridian green and azure blue. The bright color of green symbolizes the vitalities of our design, while the deep color of blue symbolizes the foresights and visions of our city.
The ideas of these colors are applied as the main theme in the expo; items such as light boxes, posters, brochures, invitations, guiding signs, and advertising videos also use these two colors to introduce our spirits in design. The most interesting and eye-catching design would be the two arc-shaped stripes alongside the Taipei Pavilion title. These two arcs, also in the color of viridian green and azure blue, are specially placed to imitate the Chinese character "Pei" in the word "Tai-Pei"
In order to become the World Design Capital, the support of our citizens is a crucial part to our achievement. PEGA D&E designed a voice interactive platform where citizen can come and show their support. The platform is a circle with a diameter of 4 meters and is surrounded by 8 vintage microphones. When citizens declare their support through the microphones, the projections on the floor change according to the volume of their voice and the signature of their sound wave. Each and every of these interactions symbolizes the bond between the citizens and our government; all of us declaring our support for Taipei City to become the World Design Capital in 2016.
What is it that defines the designs of Taipei? What is it that shapes our beliefs into styles? How do we, as citizens, embrace the enriching culture of our city, and how do we, as a proud Taiwanese, share with the rest of the world our heartening designs?
Maybe this decision is too big for one person to decide, that's why PEGA D&E came up with a City Design Map for our citizens to voice their opinions. The map views designs in various aspects; it considers designs from the aspects of city culture, historical developments, public areas, technology endorsements, arts & cultural activities, etc…. Thousands of scenery attractions are listed on this map; there are museums, art galleries, old streets, coffee houses, designs hotels; all of them are listed for our citizens to decide which are the important designs to share with the world.
PEGA D&E provides the visitors with a map full of pins on it, each pin resembling an interesting design to visit; the visitors use a thread to connect the designs they want to visit. Through "this" interactive mechanism of the map, citizens relearn the culture. They recognize the new designs and they refine a trail to visit these establishments.
The 10 day exhibition records these interactions as a progression towards World Design Capital. We believe that a great design is one that connects us with who we are.
Precision, efficiency, and a hardworking designing team were essential to the success of this project. From the beginning of the case, we understood the needs of the customer, brainstormed ideas, and designed and executed the project flawlessly in only a month. This achievement is another example of a successful collaboration between the Taipei City Government and PEGA D&E; we believe with this experience PEGA D&E has established another long term and trust worthy relationship with another satisfying customer.