:: PEGA D&E :: Portfolio/ TAITRA Campaign/ Identity Design

Theme A/ Dive Into An Everlasting Taste

Linger in a culinary space that overthrows previous concepts of traditional delicacies. Discover the Taiwanese definition of healthy food. An authentic feast from Formosa is about to thrill and delight your taste buds.

This theme shows the diligent choice of ingredients for the most natural quality of the Taiwanese food product industry. It not only preserves the authentic and healthy Taiwanese flavor, but also combines with modern creative renovations in pursuit of the consumer's satisfaction and happiness. This fusion helps break the stereotyped image of the traditional food product industry and lets the consumer truly experience the joy of food.