:: PEGA D&E :: Portfolio/ Tea Giving/ Tea Packaging Design

A bond between the past and the future

Tea giving is a kind-spirit Taiwanese tradition. Villagers place complementary tea refreshments in mountain pavilions for travelers to enjoy; thus naming the tradition "Tea Giving".

The design: a bond between traditions and modernism

Feeling the need of introducing and expanding this warm-hearted gesture, PEGA D&E took the hospitable tradition and turned it into a modern gift basket. Different from the usual round tin can design, PEGA D&E gave "Tea Giving" a new look, a rectangular paper holding bag. Using white Kraft paper, "Tea Giving" achieves a classy and smooth exterior design. The holder of the bag is braided with unprocessed yellow Kraft paper. The combination of the exterior and the holder symbolizes traditional tea giving in modern style.

  • "Tea Giving" achieves a classy and smooth exterior design