At the Computex 2012, PEGATRON’s "From Smart to Savvy" exhibited an extraordinary approach on its exhibition display. The idea was to let the crowd experience a "design exhibition" at a computer exhibition, giving no boundaries to the ideas of design.


The Concept

Smart, as more and more electronic devices are named after, is an expression of direct and conspicuous interaction. Applications are created for these Smart Devices to convenient our lives and bring better value to the products. Savvy, on the other hand, is an expression more modest and keeps a low profile. Savvy designs are the refined essence that fit closely in our daily lives.

At the exhibition, PEGATRON delivers a different point of view from the traditional manufacturer’s mindset and emphasizes the relationship between smart and savvy.