Smart, as more and more electronic devices are named after, is an expression of direct and conspicuous interaction. Applications are created for these Smart Devices to convenient our lives and bring better value to the products. Savvy, on the other hand, is an expression more modest and keeps a low profile. Savvy designs are the refined essence that fit closely in our daily lives.
At the exhibition, PEGATRON delivers a different point of view from the traditional manufacturer’s mindset and emphasizes the relationship between smart and savvy.
Extending the concept From Smart to Savvy in the designs, lights are projected on the logo "SMART" while the shadow spells out "SAVVY"; very much like what they represent. Other visual displays also adapt this concept and take us further into experiencing its relationship.