A New Era for the Simple and the Slim
While Intel has been expanding their Ultrabook concepts, their competitor ARM has not fallen behind either. Introducing the New Age notebook computer, equipped with an ARM processor paired with the Windows 8 operating system, a combination that enhances a lightweight, slim, and battery-saving product concept.
The Wholesome Product Placement Strategy
The New Age notebook computer is an all new creation made to compete with all the various brands on the market.
The 13.3 inch laptop is manufactured using the concept structure of "Windows on ARM"; the materials and application chosen for this laptop not only creates the perfect balance between the hardware and the software but it also enhances the design.
Due to the progress in ARM's manufacturing process, the New Age notebook computer was able to successfully form a combination between aluminum stamping and plastic processing. The end product is a 0.8mm thin surface which has both the light and delicate texture of aluminum, and the cost efficiency of plastic. This allows ARM, with higher cost efficiency and outstanding pricing advantages, to place their product under the lower priced market position; which creates a whole new standard for the laptop market.
The product placement highlights the following: light weight, easily portable, super slim, and superior battery life.
Elegance: Any Way You View It
On the exterior, the New Age notebook computer extricates itself from the standard impression where functional laptops are always heavy and clumsy. The curve shaped design not only crafts New Age into a smooth, simple yet elegant accessory which is visually pleasing but also enhances the comfortableness of its handling. There were lots of efforts put into this delicate design; the speakers are relocated to enhance the richness of its sound quality the bottom of the laptop has been specially re-designed to create an smooth and intriguing touch. No matter how you view this product, New Age is one laptop that will meet your eyes.
With all of the qualities which New Age possesses, it is not surprised that New Age is awarded with the reddot product design award in Germany; this award is one of the most outstanding awards any designers could be honored.
