The word "User Experience" has earned its seat in the field of industry design; brands from all over the world and hardware manufacturers have all re-prioritized their focus into creating better user experiences. PEGATRON, on the other hand, has always been studying and improving the human interactions with products; the knowledge of user experiences, human behaviors and interaction processes helps us explore more possibilities to provide products and services for our future.

Observing Business Opportunities

International research institutions stated that the business opportunity for tablet computers will continue to rise from 2011 until at least 2015. At 2015, it is estimated that one third of a billion tablets would be sold worldwide; this estimation raised many interest in investing in tablet computers. With all the competitors on the market and with all those different system and structure they created, it made us wonder: "Do these tablet computers really satisfy the needs of our consumers? Did the human behaviors created a product to satisfy our habits? Or did the product controlled our ways of interactions?

Re-thinking the Logic

It is agreed by most people that one of the most important disadvantage of using tablet computers is its weight; we always get tired holding the tablet. The solution was to create a stand or a base to hold the tablet; however, the reason why our arm gets tired isn’t because of the weight but is because of our interaction with the content. When we play a game or watch a video, it is often that we would need to constantly hold the device, and by holding the device for a long period of time, it creates tiredness. This is why when we opted for a new tablet concept, we choose not to "create a better tablet stand" but instead choose to "create a better way of handling the device for long period of time / mid-range distance."

Most of the people today commonly own at least one or more smart phones and many of these people own tablet computers as well; however, most of these tablet owners often choose not to carry their tablets with them. The tablet is often used in a household environment; therefore, satisfying the need to share the tablet with multiple people became another important design concept.