One of the most anticipated events in the world, with great significance, would be the 2015 Milan Design Week. The 6 day event, starting on April 14th, would exhibit the greatest designs from all around the globe, and end on April 19th. For one week, the city is thrived with inspirations, growing ideas in every corner throughout the exhibition. The world is gathered here to witness the creativity from all different culture, different continents, and different angles to interpret Art & Designs.
It was two years since the last return of PEGA D&E at this beating heart of Milan. This year, with our return, we would like to invite you to together discover the gives and takes which happens when we interact with designs; we present you with the theme of “Exchange.”
Exhibition/ SUPERDESIGN Show
Location/ Superstudio Più- Via Tortona 27, 20144 Milan
Date/ 14th -19th April 2015; Press Preview PM14:00-18:00, 13th April 2015
Have you ever heard about the crazy story where a man obtaining a new house through a series of exchange, and it only cost him a red paperclip? Money, is the most common currency for trade, it is also the least interesting medium that a mind can think of. Transferring value should be more exciting and satisfying. [Exchange] is taking us on an exploration to discover the different values of our gives and takes.
[Exhibition Web] http://www.pegadesign.com/exchange
What would you give up in order to exchange for light in your life? Balance Lamp gives your belongings a new definition of worth, measured in brightness. Go ahead and put something on its weight, discover the value of light.
Implant is a hospitable chair which invites people to have a seat. Once you accept the invitation, the chair will secretly detect the color scheme and patterns of your apparel and give you a special private moment as a return.
It is a picture of a lamp, but when you pull the switch, light comes out of from within the picture. CAMO comes in different styles and different picture themes, but in general it is a piece of art display that no one would expect it to shine as a light source. Designed with the essence of magic, CAMO exchanges the border between reality and fantasy with a simple light switch; granting the atmosphere a magical sensation.
Free as a balloon, UP could be bent into any direction. Just like a balloon, this interactive design encourages you to pump it to shine the bulb; turning physical energy to brightness, the most measurable method in exchange for light.
PEGA D&E is the design team of PEGATRON Corp. During the long term development, PEGA D&E has always aimed to break through the boundaries and create possibilities of cross-field collaborations. In the past five years, PEGA D&E has acquired a sounded reputation with revolutionary ideas and has also continuously achieved awards throughout the industry. PEGA D&E’s unique managing approach and their ability to think beyond boundaries has helped their team to spark unprecedented afflatus. Turning the impossible into reality, PEGA D&E has been crowned with the title “Magicians of Design.”